CFMOTO seized the vast platform and attendance at the EICMA show in Milan, Italy, from November 3 to 8, 2026, to remind the industry, customers and fans of their blossoming collection of attractive and innovative motorcycles and vehicles. The company performed two press conferences during the press day of the six-day exhibition held near the Italian metropolis – that is expecting yet another record-busting attendance of more than half a million people – and used the occasion to unveil a host of new models and deliver more news of engineering progress and commercial expansion.
The catchment of EICMA means it is one of the industry’s essential dates on the calendar and CFMOTO came to the Fiera Milano with a broad and attractive display of technology to-date, with showcase items from sub-brands like GOES and ZEEHO also part of the haul.
CFMOTO has now reached an international spread of more than 100 countries and regions through a dealer network that tops 9000 partners. The group’s expanding portfolio now includes CFMOTO, GOES, ZEEHO, CFLITE, CFMOTO RACING and CFMOTO CRAFTED, spanning motorcycles, off-road vehicles (ORVs) , electric mobility, motorsport, parts, accessories and apparel. The positive trend was not only tangible on the EICMA stand; CFMOTO recorded revenue of over 3.11 billion US dollars for the group in the first three quarters of 2026, representing year-on-year growth of 40.59%. R&D investment reached 186 million US dollars, up 46.39% year-on-year, accounting for 5.94% of overall revenue.
MOTORCYCLES
CFMOTO UNVEILS ITS NEXT CHAPTER: NEW MODELS, ADVANCED TECHNOLOGY AND RACING AMBITIONS
With urban mobility becoming an increasingly important priority for CFMOTO, the unveiling of the all-new 125SC-S marked a significant step in the brand's expansion into the scooter segment. 
This new scooter features a compact and dynamic design, with distinctive twin-lens LED headlights and sharp bodywork clearly inspired by CFMOTO's SR family. Its in-house developed 124.95cc liquid-cooled, four-valve single-cylinder engine delivers smooth and responsive performance, while traction control, dual-channel ABS, premium suspension and an emergency stop signal enhance safety and rider confidence. The 125SC-S is modern and smart, with a 6.2-inch TFT display, Bluetooth/NFC keyless access and connected functions with over-the-air updates and large under-seat storage as well as charging compartments. 
Fun and effective commuting is important but so is the raw joy of limitless motorcycling, and CFMOTO’s MT family continues to expand the possibilities for both road touring and off-road adventure. The MT range welcomes more adventure possibilities with the presentation of the 550MT and the 550MT-X, both powered by CFMOTO's newly developed 526cc twin-cylinder engine.
The 550MT stresses comfort and versatility for long-distance touring. Touring performance comes as premium with a large 23-litre fuel tank, IMU-based cornering ABS and traction control, Rear Detection System (RDS), cruise control and smart connectivity. The motorcycle also has CFMOTO’s innovative electronic clutch and bi-directional quickshifter, with a standard adjustable seat height between 800–820mm.
CFMOTO Global Brand Ambassador Mario Román joined the stage to witness the unveiling of the 550MT-X. The 550MT-X is ready for true off-road adventure. The 550MT-X is ready for true off-road adventure. The 550MT stresses comfort and versatility for long-distance touring. Touring performance comes as premium with a large 23-litre fuel tank, IMU-based cornering ABS and traction control, Rear Detection System (RDS), cruise control and smart connectivity. The motorcycle also has CFMOTO’s innovative electronic clutch and bi-directional quickshifter, with a standard adjustable seat height between 800–820mm.
The 550MT-X is ready for true off-road adventure. The ergonomics are primed for different terrain thanks to the compact form, narrow waist and rally-inspired front end. Fully adjustable KYB suspension, 21-inch front and 18-inch rear wheels, and 250mm of ground clearance emphasize the off-road nature, while ride-by-wire technology, 3 riding modes and a bi-directional quickshifter give riders more flexibility. Weighing just 172kg dry, the CFMOTO 550MT-X is 3kg lighter than the 450MT and approximately 30% more powerful.
CFMOTO’s racing spread beyond the tarmac. The company opened eyes by taking victory in three divisions at the annual Red Bull Romaniacs in 2026; one of the hardest and most extreme offroad motorcycling challenges in the world.
Looking further ahead, CFMOTO also revealed its vision for the next evolution of the 550 platform. Combining the new engine with a lightweight aluminium frame and advanced technologies, including a configurable electronic clutch system, this future architecture is designed to support the development of motorcycles across different segments.
ZEEHO, CFMOTO’s electric brand, has caused a stir thanks to clever technical solutions for urban environments and head-turning style. The ZEEHO AEX Hyper2 and the ZEEHO AE6 Ultra exemplified some of the brand’s key work.
Promotion, R&D and brand awareness are just some of the principal reasons for CFMOTO to have augmented their international racing presence in 2026. Success follows success.
CFMOTO won the 2026 Moto3 World Championship thanks to their strong alliance with the Aspar Team. Máximo Quiles became the brand’s second Moto3 World Champion, following David Alonso’s 2024 title. CFMOTO has been present in more than 100 Grand Prix podium ceremonies in both classes.
To celebrate this historic Moto3 achievement, Jorge 'Aspar' Martínez joined CFMOTO on stage for the unveiling of the 675SR-R World Champion Edition, a special racing-inspired tribute to the brand's championship success.
The bike is based on the CFMOTO 675SR-R and combines a special racing-inspired livery with selected CFMOTO Accessories and distinctive World Champion Edition details. In 2027, 675SR-R will become the exclusive motorcycle of the FIM Women’s Circuit Racing World Championship.
The presentation then highlighted the strong partnership between CFMOTO and KALEX , combining world-class racing expertise with CFMOTO’s engineering capabilities, through the unveiling of a KALEX Moto2 racing motorcycle featuring a special CFMOTO livery.
The speed remained high when attention turned to the jaw-dropping V4SR-RR, the brand's superbike and the ultimate expression of its Master of Speed vision, first introduced at EICMA 2024. Its design follows a clear philosophy: form follows performance. Every line, surface and detail has been shaped by aerodynamic efficiency and racing functionality, creating a bold and distinctive superbike identity.
At the heart is an in-house developed 997cc, 90-degree V4 engine, producing more than 210hp, reaching 15,000rpm and achieving a top speed of over 315 km/h. The V4SR-RR also features an active aerodynamic system with independently controlled winglets. A patented adjustable frame reinforcement system works alongside fully adjustable Öhlins suspension to deliver precise handling and control, while the motorcycle has a dry weight of approximately 180kg. Other race-inspired specifications include a full-titanium Akrapovič exhaust system, Brembo Hypure Sport brakes and Pirelli Diablo Supercorsa SP V4 tyres.
CFMOTO also unveiled the V4SR-RR Carbon Black, an exclusive show bike representing a more radical expression of its flagship superbike. Extensive carbon-fibre bodywork is complemented by racing-inspired equipment, including an Akrapovič exhaust system, dedicated GILLES Tooling components and an STM dry slipper clutch derived from MotoGP racing technology. It is a unique expression of performance and design, showcasing new levels of customization and accessories for the most demanding customers.
OFF-ROAD VEHICLES
CFMOTO EXPANDS ITS ORV PORTFOLIO WITH NEW MODELS, A NEW PRODUCT SERIES AND GREATER VERSATILITY
Doubling the wheel count allowed CFMOTO to laud fresh additions to CFORCE and UFORCE families as well as explain the amplification of key strategic sub-brand GOES with their new TERROX models. Options from 110cc to 1000cc exist for all riders and requirements, and CFMOTO continue to amplify that offering. The first was the CFORCE C7 PRO representing a commitment to greater excellence in the mid-to-large-displacement category. Building on the CFORCE GEN4 philosophy and the positive market response to the GEN4 CFORCE C6 PRO, the C7 PRO introduces a newly developed twin-cylinder engine, designed to deliver smooth power delivery and a refined riding experience. The twin-cylinder powertrain has a development-stage output of more than 67hp and works together with CFMOTO’s self-developed OmniDrive® CVT. CFORCE C7 PRO TOURING, the ‘TOURING’ version of the CFORCE C7 PRO, carried a special livery for EICMA 2026.
For a dedicated role the UFORCE side-by-side collection also receives greater variety. Based on market performance in Europe and following customer comments and requests, CFMOTO showcases the UFORCE U10 ALPINE and UFORCE U6 EV ALPINE at EICMA.
CFMOTO’s new XFORCE smooths away functionality and hypes performance and sport potential. XFORCE is the first foray into Recreational Utility Vehicles and is specifically created for the segment. The XFORCE X10 is the prime expression of CFMOTO’s four-wheel expertise for style, engineering and handling. Versatility combines with comfort and a premium riding sensation.
The first model in the series, the XFORCE X10, is powered by a 998cc turbocharged powertrain and supported by electronically adjustable FOX® QSE shocks, combining dynamic performance with refined control and comfort. The versatile platform also offers extensive possibilities for customization, allowing the vehicle to be adapted to different outdoor activities and personal requirements.
CFMOTO then stirred the curiosity of the mostly European audience with a special slot for the CFORCE C10 OVERLAND concept. The concept features an Akrapovič exhaust and K-MAN shocks, designed to deliver an even more exceptional riding experience.
Specialism is the hallmark of CFMOTO sub-brand GOES. A section of the press conference presentation was handed to the latest instalments of the line-up and, specifically, the TERROX Series. GOES rolled their GOES TERROX 700 and GOES TERROX 350 into the spotlight. The TERROX 700 is a full-size, mid-displacement vehicle originating from the G-CORE T25 Concept. The styling is immediately striking for an ATV that exists for heavy duty tasks and long hours in the saddle but has the power and lithe handling to be enjoyed for family weekend outings as well. The 54hp engine supports demanding use, while practical capability includes a 3,500lb winch, a 60kg front rack capacity and a 110kg rear rack capacity. The TERROX 350 brings the same practical panache but is more of an entry-point consideration. It achieves work, fun, pillion-carrying, commuting and general utility in a manageable combo. It is light and has a lithe feeling, with a noteworthy power-to-weight balance.
There was space in the sizeable CFMOTO zone at EICMA for other tantalizing four-wheelers like the CFORCE C10 PRO, CFORCE C5 TOURING, GOES TERROX 550S, GOES TERROX 550L and GOES TERROX 1000.
For CFMOTO, EICMA was again a launch pad for inventions and intentions. Away from the technology there was also the booming community of CFMOTO riders and followers across the continents. As an example of the willingness to experience fun together was the second edition of the CFMOTO MT CHALLENGE Global Final in Huelva, Spain where over 20 nations and regions joined for a two-day team event to see who could put the 1000MT-X through time and technique paces. Medals sat side-by-side with memories.
About CFMOTO
Founded in 1989 and headquartered in Hangzhou, China, Zhejiang CFMOTO Power Co., Ltd. is a leading company in the global powersports industry. CFMOTO specializes in the R&D, production, and distribution of high-performance motorcycles, all-terrain vehicles (ATVs), electric mobility solutions, and core components. Driven by a relentless pursuit of engineering excellence, the company has built a formidable reputation for delivering high-quality, high-performance products.
As a recognized leader in high-end manufacturing, CFMOTO consistently sets the industry pace. The company has maintained its position as China’s top ATV exporter for years and holds a leading market share in Europe’s ORV market. In China, CFMOTO is a dominant force in the mid-to-large-displacement (200cc+) motorcycle segment. Today, its global footprint spans over 100 countries and regions, supported by state-of-the-art R&D centers, intelligent manufacturing bases, and a network of more than 9,000 authorized dealerships.
Looking ahead, CFMOTO is committed to its strategy of Globalization, Electrification, and Connectivity. Guided by its core values of Determined, Progressive, and More Fun, the company empowers millions of users to explore new levels of performance. By pushing the boundaries of technology and design, CFMOTO is redefining what is possible in powersports, making the world a more inviting, accessible, and fun place to explore.
For information:
Diane Su – Group Public Relations @: sumeng@cfmoto.com
Alice Li – Group Public Relations @: lixin@cfmoto.com