‘CFMOTO CLASSICS CHINA VISIT’ was stamped on the banner outside of the CFMOTO headquarters in Hangzhou. The greeting was extended to a gathering of more than 80 attendees, including CFMOTO ORV owners, media, almost 30 distributors and staff drawn from 15 countries and regions across the world. Why had these guests come to China?

The event wrapped the end of the CFMOTO CLASSICS campaign and an initiative that spanned six months as the brand called on a customer base of more than two million CFMOTO fans and customers to share their bond with the company and the products through social media channels. A select group, chosen through their stories, made the visit to central HQ in Hangzhou. CFMOTO’s latest community-orientated initiative had hit the mark!

The CFMOTO CLASSICS CHINA VISIT finale was the ultimate CFMOTO insider experience: two days of factory tours, assembly line insight, meetings and panels, new ORV test drives and a cultural appreciation of the company’s roots and trajectory so far. CFMOTO highly values the dedication of its growing clientele as it expands as a major international powersports name. The firm has plants and R&D centers in China, Europe, Mexico, Thailand and the U.S. and a thriving global sales and distribution network that reaches over 100 countries through more than 7000 dealers. 

Moving around the 410-acre factory Hangzhou site allowed the CFMOTO CLASSICS CHINA VISIT collective to really appreciate the scope of the facilities, the staff, the R&D and many other aspects that formulate the brand’s respected four-wheel vehicle output. In other words: ORVs with bold designs, ruggedness, dependable technology creating a strong link with the rider. The lid was lifted on the advanced automation process of manufacturing and the specialized production set-up through both the four-wheel and the two-wheel fabrication. The logistical connectivity between the factory sectors, the R&D and quality control points drew particular praise from the contingent. 

The group were then asked to get dirty through a series of test drives. The machinery added to the general curiosity and sense of anticipation. They consisted of three models: the all-electric UFORCE U6 EV, combining superior handling with intelligent technology. The premium full-size UFORCE U10 PRO HIGHLAND, redefining top-tier UTV standards with its benchmark-setting features and enhanced comfort, and the rugged TERROX 1000 from the GOES sub-brand, engineered for extreme endurance and professional trustworthiness. CFMOTO was keen to enforce the feeling of attachment and wanted to extend the warmth of the brand. The excitement cranked up a notch when the guests were allowed a special preview run on several new ATV vehicles.

A critical component of the CFMOTO CLASSICS CHINA VISIT was the story sharing and awards ceremony. This ‘event within the event’ was significant for the narratives provided by guests from five different nations. The accounts summarized the global community vibe CFMOTO is keen to foster; where a growing portfolio of diverse and attractive products are making riders get out and discover good times, places, memories and more. Riding a CFMOTO model brings a connection; whether to other riders, a place or a location, the essence of the product or the values of the brand. Anyone, anywhere, anyhow. The ability to share those emotions, where riding resonated on a deeper level than simply a ‘A-to-B’ commute was what really counted. CFMOTO strives to spread this message thanks to products that are uncompromising with reliability (don’t think ‘if’ you can, just ‘when’ you can), continuous innovation and the sensation of partnership.

Tom Lampert from Canada said: "Riding to me is the ability to let loose and put the day behind me. As well as reconnect with my friends, and to be able to show some new experiences to my kids.” 

Sun Meng from China suffered an injury five years ago which seemed to end any thoughts of riding but embracing CFMOTO’s vehicles meant a journey back into the saddle: "CFMOTO ORVs have been a wonderful surprise—like a new door opening,” was the feedback. 

For Czech couple Lucie Tesaříková and Radomír Tesařík CFMOTO has been a steady constant for almost a decade and through five different models as they toured in 13 countries. "Where the road ends for other people, for us, life just begins with our ATVs,” Radomír said as he wished he could have kept every CFMOTO ATV he’d owned while Lucie longed for each new CFMOTO release. 

Lauri, from Estonia, has almost two decades of CFMOTO mileage for both work and pleasure and used a CF500 between 2007-2018! The involvement encapsulates the meaning of ‘uncompromising reliability’ and Lauri will represent the CFMOTO CLASSICS community as guest at the vast EICMA show in Milan towards the end of 2025. 

Last but not least, Romain Vermeille, from France, spoke of his fondness of the CFORCE 820, used for seven years. Romain usually upgrades his vehicle every 2-3 years but his union with the 820 even inspired his brother to join the CFMOTO family. More than the usability of the ATV it’s the community that has appealed. Speaking of the brand's ecosystem of events and relationships, he says: "This is what I like about CFMOTO." He forged friendships at the 2019 30th-anniversary event and they have blossomed into a lasting riding pack, reuniting each year at CFMOTO DAY.

Romain’s exposition embedded the message: CFMOTO’s story and ethos is about more than the vehicles, it’s about the people. The CFMOTO CLASSICS CHINA VISIT was an example of empowering customers to broaden their emotions created by motion. ‘Experience more together’? You bet.

ENDS