CFMOTO will make a push into the world of Adventure riding and competition thanks to an agreement with dynamic Hard Enduro personality Mario Román Serrano. The union sees the racer, tutor and content creator become the ambassador for the brand and with a key role for the company’s burgeoning Adventure segment as well as further technical development. The Spaniard will showcase and help evolve the highly rated MT motorcycle line-up.

Mario Román Serrano is a recognisable name in off-road and Hard Enduro. The recently turned 36-year-old has used his background and skills in Trial and Enduro to reach the heights of international racing. He has victories and podium finishes in elite events like the Red Bull Erzbergrodeo (one of Europe’s toughest and most popular Enduros) and the Red Bull Romaniacs, set annually in the demanding terrain of Romania. He has gathered FIM World Championship race trophies in Hard Enduro and has earned #1 status in Spanish Enduro. 

Although Mario’s ability across diverse landscapes and obstacles has led to the nickname of ‘The Magician’, his influence extends beyond the results sheets. His MR74 Academy scheme shares off-road acumen with passionate riders and followers of the discipline, and his content creation through social media (an audience of almost half a million on Instagram) and YouTube (over 125,000 subscribers) means he embraces the enthusiasm of a vast international Enduro community.

CFMOTO has aligned with Mario to forge a dedicated strategic approach to the MT (Multi-Touring) collection. Mario’s expertise - as well as the symbiosis between his own ‘brand’ values and those of CFMOTO - ensures a potent combination to further refine the motorcycles for future editions. 

By racing and winning across the continents throughout his career, Mario has embodied the spirit of ‘determination’:  that's also one of CFMOTO’s brand values. His flexibility under pressure, and creativity across courses, also syncs with CFMOTO’s ‘progressiveness’. The passion and possibilities of off-road and Adventure advocated by the MT bikes (not forgetting the fun!) will provide Mario with an exciting challenge in 2026 and beyond.

The partnership has versatile benefit, through this collaboration, CFMOTO can prepare for top-tier racing environments with its extensive and patented engineering to further increase competitiveness; both against the clock and in the marketplace. Insights gained from Mario’s efforts with MT machinery will feed directly back into product development. 

Racing is a fantastic way to validate all CFMOTO’s focus and the energy towards the best standards. The MTs will be front and centre of Mario’s Adventure outings and contests while he’ll also be updating his loyal and engaged digital following about his experiences. Mario will be present at CFMOTO events worldwide and his rider-orientated storytelling is bound to bring insight and emotion to a large audience.

Adventure riding is a popular pastime and represents the free spirit of motorcycling. For CFMOTO the segment is inspiring and invigorating, and by bringing Mario into the CFMOTO family, the MTs will surge as a desirable and technically proficient option for bikers to further broaden their limits.